Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the digital finance industry by listing its FURA tokens on the INX platform. INX is a regulated marketplace for trading digital securities and tokenized real-world assets, providing a secure environment for investors to purchase Furahaa's equity and enabling international investors to back socially conscious businesses. The tokens are set to be listed on November 20, 2024.
Fractional Ownership Utilizing Blockchain Security
By using the FURA token, individuals can have partial ownership of the Furahaa Group through fractional ownership. Each token signifies a portion of the company's ownership. These tokens follow the ERC-1404 standard on the Ethereum blockchain, renowned for its secure and compliant characteristics, which guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, mentioned that their collaboration with INX allows more people to invest in Furahaa Group through equity. This means that Furahaa tokens are now available to a larger group of individuals, and they are dedicated to ensuring the company's growth is both sustainable and inclusive in terms of financial opportunities.
Entering the Vegan Industry
Furahaa Group, which takes its inspiration from the Swahili term for happiness, has experienced quick growth since 2015. Furahaa Express has successfully extended its presence in Europe and the United States, with each location bringing in approximately €1.2 million annually. There is a significant interest in plant-based food products, and the vegan market is projected to reach a value of $40.3 billion by the year 2030.
INX is introducing a new form of investment opportunity for companies such as Furahaa to expand beyond the conventional stock market. By listing FURA tokens, INX aims to democratize finance by leveraging blockchain technology to provide investors with increased transparency, simplicity, and accessibility.
Datika, CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available through blockchain technology, giving investors a compliant and distinctive option compared to conventional stock markets. By working together, they are making it possible for individuals to invest in assets that not only align with their financial objectives but also contribute to environmental sustainability.
INX is bringing together traditional finance and blockchain technology by providing a regulated platform for trading digital securities such as FURA. Their goal is to increase accessibility to tokenized assets for investors by merging the security of traditional markets with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of promoting diversity and sustainability. Investors now have the opportunity to invest in a company that is growing and committed to social responsibility, while also benefiting from digital securities.
Author's note: This text was written with the help of artificial intelligence and later reviewed for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively communicate complex ideas through informative and engaging articles.
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