Furahaa Group, a popular brand that specializes in plant-based fast food and vegan products, is expanding into the digital finance sector by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing investors with a secure environment to invest in Furahaa's equity and enabling supporters globally to back businesses with a mission-driven focus. The tokens are scheduled to be available for trading on November 20, 2024.
Fractional ownership using blockchain technology is made possible with the FURA token. This token enables investors to own a portion of the Furahaa Group by representing a share of the company's equity. The tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its strong security measures and compliance features that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, mentioned that the partnership with INX allows for broader access to equity in Furahaa Group outside of the usual markets. This means that more people can now access Furahaa tokens, and the company is dedicated to growing sustainably and promoting financial inclusion.
Since 2015, Furahaa Group, named after the Swahili word for happiness, has experienced quick growth. Furahaa Express has opened new locations in Europe and the U.S., each bringing in approximately €1.2 million in annual revenue. The popularity of plant-based food is increasing, with high demand in the market. It is projected that the vegan market will grow to $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand beyond the usual stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to provide greater transparency, simplicity, and opportunity for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a secure and distinctive option compared to conventional stock markets. By working together, they are making it possible for individuals to invest in assets that align with both financial and environmental objectives.
INX is connecting the worlds of traditional finance and blockchain by providing a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more readily available to investors by merging the security of traditional markets with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially responsible, while also reaping the rewards of digital securities.
Author's note: This text was written using artificial intelligence technology and has been reviewed for accuracy by Jason Newey.
Writer Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively communicate complex ideas in his articles.
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