Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the digital finance industry by listing its FURA tokens on the INX platform. INX is a regulated marketplace that allows trading of digital securities and tokenized real-world assets, providing a secure environment for investors to purchase shares of Furahaa and enabling international investors to back businesses with a mission-driven focus. The token listing is scheduled for November 20, 2024.
Fractional ownership using blockchain security involves the FURA token, which enables investors to own a portion of the Furahaa Group by holding tokens that represent shares of the company's equity. These tokens are created using the ERC-1404 standard on the Ethereum blockchain, which is recognized for its high level of security and compliance measures to guarantee secure and open transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that the collaboration with INX allows more people to invest in Furahaa Group through equity. This means that Furahaa tokens are now available to a larger group of individuals, and the company is dedicated to growing sustainably and promoting financial inclusion.
Furahaa Group, named after the Swahili word for happiness, has experienced significant growth since 2015. Their Furahaa Express stores have expanded in Europe and the U.S., each bringing in approximately €1.2 million in annual revenue. There is a strong desire for plant-based food, and the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand their growth beyond the usual stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to offer increased transparency, convenience, and accessibility to investors.
The CEO of INX, Shy Datika, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of including a variety of real-world assets on the blockchain, providing investors with a regulated option different from conventional stock markets. By working together, they are making it possible for investors to participate in investments that support both financial and environmental objectives.
INX is connecting traditional finance with blockchain technology by offering a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more easily available to investors by merging the security of traditional markets with the transparency of blockchain.
In general, Furahaa Group has made progress towards its goal of promoting diversity and sustainability. Investors now have the opportunity to invest in a growing and socially conscious company and enjoy the advantages of digital securities.
Author's note: This text was written with the help of artificial intelligence and then reviewed for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively communicate complex ideas through interesting and educational articles.
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