Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the digital finance sector by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity and enabling international investors to back businesses with a mission-driven focus. The tokens are set to be listed on November 20, 2024.
Fractional ownership with blockchain security is enabled by the FURA token, which gives investors the opportunity to own a portion of the Furahaa Group. Each token represents a stake in the company's equity. These tokens adhere to the ERC-1404 standard on the Ethereum blockchain, which is recognized for its secure and compliant characteristics that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, mentioned that their collaboration with INX allows for the distribution of equity in Furahaa Group to new markets. This means that Furahaa tokens can now be obtained by a larger group of people, and they aim to achieve growth and financial inclusivity in a sustainable manner.
Entering the Vegan Market
Starting in 2015, Furahaa Group, named after the Swahili term for happiness, has experienced fast growth; Furahaa Express has opened multiple locations in Europe and the U.S. These stores each bring in approximately €1.2 million annually, and there is a significant desire for plant-based food. Additionally, it is projected that the vegan market will grow to $40.3 billion by 2030.
INX is introducing a new form of investment for companies like Furahaa to expand beyond the usual stock market. The goal of listing FURA tokens is to democratize finance by leveraging blockchain technology to provide greater transparency, simplicity, and opportunity for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a compliant alternative to conventional stock markets. By working together, they are making it possible for individuals to access investments that align with both financial and environmental objectives.
INX is integrating traditional financial practices with blockchain technology to create a regulated platform where digital securities such as FURA can be traded. Their goal is to provide investors with the security of traditional markets while also offering the transparency of blockchain, ultimately making tokenized assets more available to a wider range of investors.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also enjoying the advantages of digital securities.
Author's note: This text was written with the help of artificial intelligence and then reviewed and verified for accuracy by Jason Newey.
Writer Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively explain complicated ideas in his interesting and informative articles.
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