Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace where investors can trade digital securities and tokenized real-world assets, providing a secure environment for investing in Furahaa's equity and enabling global investors to back businesses with a strong mission. The tokens are set to be listed on November 20, 2024.
Fractional ownership using blockchain security is made possible through the FURA token, which enables investors to have ownership in Furahaa Group by owning a share of the company's equity. These tokens are created on the Ethereum blockchain using the ERC-1404 standard, which is recognized for its high level of security and compliance mechanisms that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, mentioned that their collaboration with INX allows for the expansion of ownership in Furahaa Group beyond the usual markets. With this partnership, Furahaa tokens can now be accessed by a larger group of people, and the company is dedicated to achieving sustainable growth and promoting financial inclusion.
Furahaa Group, founded in 2015 and named after the Swahili word for happiness, has experienced significant growth. Their chain of Furahaa Express stores has expanded to Europe and the United States, with each store bringing in approximately €1.2 million annually. There is a strong demand for plant-based food, and the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a unique investment opportunity for companies like Furahaa to expand beyond the conventional stock market. By listing FURA tokens, INX aims to democratize finance by leveraging blockchain technology to provide investors with greater transparency, convenience, and accessibility.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on blockchain, providing investors with a compliant and distinctive option compared to traditional stock markets. By working together, they are making it possible for individuals to invest in opportunities that support both financial growth and environmental sustainability.
INX is bringing together traditional finance and blockchain technology to create a regulated platform where digital securities can be traded. They aim to provide investors with the safety of traditional markets and the transparency of blockchain, making tokenized assets more easily available.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also enjoying the advantages of digital securities.
Note from the editor: This piece was written with the help of artificial intelligence but has been reviewed and verified for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively communicate complicated ideas in his engaging and informative articles.
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