Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the digital finance industry by listing its FURA tokens on the INX platform. INX is a regulated marketplace that allows trading of digital securities and tokenized real-world assets, providing investors with a secure platform to invest in Furahaa's equity. This move also allows global investors to show their support for businesses with a mission-driven approach. The tokens are set to be listed on November 20, 2024.
Fractional ownership using blockchain technology is made possible through the FURA token. This token enables investors to own a portion of the Furahaa Group by representing a share of the company's equity. The tokens adhere to the ERC-1404 standard on the Ethereum blockchain, which is recognized for its secure and compliant features that guarantee safe and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that their collaboration with INX allows for ownership in Furahaa Group to reach a broader range of markets. This means that more people can now access Furahaa tokens, and the company is dedicated to achieving growth in a way that is sustainable and promotes financial inclusion for all.
In the world of vegan products, Furahaa Group has seen significant growth since 2015. Their chain of stores, Furahaa Express, can be found in various locations in Europe and the U.S. Each store brings in approximately €1.2 million in revenue annually, showing the strong demand for plant-based foods. Experts predict that the vegan market will continue to grow, reaching a value of $40.3 billion by the year 2030.
INX is introducing a new form of investment opportunity for companies such as Furahaa to expand beyond the conventional stock market. INX's goal is to list FURA tokens as a way to democratize finance, utilizing blockchain technology to provide increased transparency, simplicity, and accessibility to investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, giving investors a compliant option outside of conventional stock markets. By working together, they are making it possible for people to invest in assets that are both financially rewarding and environmentally conscious.
INX is bringing together traditional finance and blockchain technology by creating a regulated platform for trading digital securities such as FURA. Their goal is to increase accessibility to tokenized assets for investors by merging the security of traditional markets with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of promoting inclusivity and sustainability. Investors now have the opportunity to support a business that is growing and socially conscious, while also enjoying the advantages of digital securities.
Note from the editor: This piece was written with the help of artificial intelligence and has been reviewed and verified for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong knowledge of digital media and blockchain technology, allowing him to effectively explain intricate ideas in his articles.
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