Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the world of digital finance by making its FURA tokens available on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to purchase shares in Furahaa and enabling individuals worldwide to invest in businesses with a strong mission. The tokens are scheduled to be available for trading on November 20, 2024.

Fractional ownership using blockchain security is made possible through the FURA token. This token enables investors to have partial ownership of the Furahaa Group, where each token they possess represents a portion of the company's equity. These tokens are created based on the ERC-1404 standard on the Ethereum blockchain, which is renowned for its secure and compliant features that guarantee secure and transparent transactions.

Arthur Devillers, the founder of Furahaa Group, expressed that the collaboration with INX allows for the expansion of equity in Furahaa Group to new markets. This means that more people now have access to Furahaa tokens, and the company is dedicated to growing sustainably and promoting financial inclusion.

Entering the world of vegan products, Furahaa Group, named after the Swahili term for happiness, has experienced significant growth since 2015. Their chain of Furahaa Express stores has successfully expanded in Europe and the U.S., with each location bringing in approximately €1.2 million in annual revenue. The popularity of plant-based food is on the rise, and the vegan market is projected to reach $40.3 billion by the year 2030.

INX is providing a new opportunity for companies like Furahaa to expand their investments beyond the traditional stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to offer increased transparency, simplicity, and accessibility to investors.

Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on blockchain, providing investors with a compliant and distinct option compared to conventional stock markets. By working together, they are making it possible for individuals to engage in investments that align with both financial and environmental objectives.

INX is bringing together traditional finance and blockchain technology by providing a regulated platform where digital securities such as FURA can be traded. INX's goal is to make tokenized assets more easily available to investors by merging the security of traditional markets with the transparency of blockchain technology.

In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also enjoying the advantages of digital securities.

Note from the editor: This text was written with the help of artificial intelligence and then reviewed and verified for accuracy by Jason Newey.

Jason Newey is an experienced journalist who focuses on writing about NFTs, the Metaverse, and Web3 technologies. He has a strong foundation in digital media and blockchain technology, allowing him to effectively communicate intricate ideas through interesting and informative articles.

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