Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the digital finance industry by adding its FURA tokens to the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity and enabling individuals worldwide to back businesses with a strong mission. The listing of the tokens is scheduled for November 20, 2024.
Fractional Ownership using Blockchain Technology
Investors can use FURA tokens to have partial ownership of Furahaa Group, where each token represents a portion of the company's ownership. These tokens are built on the Ethereum blockchain using the ERC-1404 standard, which is recognized for its secure and compliant features to guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, mentioned that their collaboration with INX allows for broader access to equity in Furahaa Group outside of the usual markets. This means that more people can now easily invest in Furahaa tokens, and the company is dedicated to ensuring steady growth and financial inclusion for all.
Entering the Vegan Market
Starting in 2015, the Furahaa Group, named after the Swahili word for happiness, has experienced quick growth. Furahaa Express has opened more locations in Europe and the U.S., with each store making approximately €1.2 million annually. There is a strong desire for plant-based food, and it is predicted that the vegan market will grow to $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand their growth beyond the traditional stock market. By listing FURA tokens, INX aims to democratize finance, leveraging blockchain technology to provide increased transparency, simplicity, and accessibility to investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a regulated and distinctive option compared to conventional stock markets. This partnership allows for the opportunity to invest in assets that not only align with financial objectives but also support environmental sustainability.
INX is bringing together traditional finance and blockchain technology to create a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more easily available to investors by merging the security of traditional markets with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of promoting inclusivity and sustainability. Investors now have the opportunity to support a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Author's note: Created with the help of artificial intelligence – Reviewed and verified by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong foundation in digital media and blockchain technology, allowing him to effectively explain intricate ideas in his engaging and informative articles.
Browse through all of
Articles You May Find Interesting
Furahaa is targeting the expanding vegan market by adding their new INX token to their offerings.
The increasing popularity of meme-based cryptocurrencies is driven by various factors.
Share this article with others.
More Stories
Car Tokenization: Moving from traditional showrooms to blockchain for a new investment approach
A comprehensive guide on how to earn money through Web3 crypto games
The content on this blog is intended for informational purposes only and should not be considered as financial, legal, or investment advice. The opinions expressed in the articles belong to the authors and do not necessarily represent the official stance of NFT News Today.
Sign up for our newsletter today!
