Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace that allows trading of digital securities and tokenized real-world assets, providing a secure environment for investors to purchase Furahaa's equity and enabling global investors to back businesses with a strong mission. The tokens are set to be listed on November 20, 2024.
Fractional ownership using blockchain technology
Investors can own a portion of the Furahaa Group through fractional ownership using FURA tokens, where each token represents a stake in the company's ownership. These tokens are built on the Ethereum blockchain using the ERC-1404 standard, which is recognized for its secure and compliant features that guarantee safe and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, mentioned that the collaboration with INX allows more people to invest in Furahaa Group through equity. This means that Furahaa tokens can now be bought by a larger group of individuals, and the company is dedicated to growing in a way that is both sustainable and inclusive in terms of financial opportunities.
Since 2015, Furahaa Group, named after the Swahili word for happiness, has experienced quick growth; Furahaa Express now has locations in various countries in Europe and the United States. Each store brings in approximately €1.2 million annually, and there is a strong desire for plant-based food. Additionally, it is predicted that the vegan market will reach a value of $40.3 billion by 2030.
INX is introducing a unique investment opportunity for companies such as Furahaa to expand beyond the conventional stock market. By listing FURA tokens, INX aims to democratize finance by leveraging blockchain technology to provide greater transparency, simplicity, and accessibility for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of bringing a variety of real-world assets onto the blockchain, providing investors with a regulated alternative to conventional stock markets. By working together, they aim to provide access to investments that contribute to both financial success and environmental sustainability.
INX is connecting traditional finance with blockchain technology by offering a regulated platform for trading digital securities such as FURA. Through this combination, INX seeks to provide investors with the security of traditional markets along with the transparency of blockchain, making tokenized assets more easily available.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and has been reviewed for accuracy by Jason Newey.
Writer
Jason Newey is an experienced writer who focuses on topics such as NFTs, the Metaverse, and Web3 technologies. He has a strong understanding of digital media and blockchain technology, allowing him to effectively simplify intricate ideas in his articles to make them interesting and informative.
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