Furahaa Group, a popular brand known for its plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace that allows trading of digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's equity. This listing also allows investors from around the world to support businesses with a mission-driven focus. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership using blockchain security is made possible through the FURA token. Investors can own a portion of the Furahaa Group by holding these tokens, each of which signifies ownership of a fraction of the company's equity. These tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its strong security measures and regulatory compliance to guarantee secure and open transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that the partnership with INX allows for the expansion of equity in Furahaa Group to new markets. This means that more people can now access Furahaa tokens, and the company is dedicated to growing sustainably and promoting financial inclusion.
Entering the Vegan Industry
From 2015 onwards, Furahaa Group, named after the Swahili term for happiness, has experienced significant growth. Furahaa Express has successfully expanded its presence in Europe and the United States, with each location bringing in approximately €1.2 million annually. The popularity of plant-based food is on the rise, and the vegan market is projected to reach a value of $40.3 billion by the year 2030.
INX is introducing a different approach to investing for companies such as Furahaa to expand beyond the traditional stock market. INX's goal is to list FURA tokens as a way to make finance more accessible to everyone, utilizing blockchain technology to provide increased transparency, simplicity, and opportunities for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of real-world assets available on the blockchain, providing investors with a regulated alternative to conventional stock markets. By working together, they aim to provide access to investments that not only meet financial objectives but also contribute to environmental goals.
INX is a platform that is bringing together traditional finance and blockchain technology to facilitate the trading of digital securities such as FURA in a regulated environment. Their goal is to provide investors with the security of traditional markets while also leveraging the transparency of blockchain technology to make tokenized assets more easily available.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also enjoying the advantages of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and then reviewed for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong knowledge of digital media and blockchain technology, allowing him to explain difficult ideas in a clear and interesting way through his articles.
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