Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity and enabling international investors to back socially conscious businesses. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership using blockchain technology
Investors can utilize the FURA token to own a portion of the Furahaa Group by participating in fractional ownership. Each token they hold represents a stake in the company's equity. These tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is renowned for its security and regulatory adherence, guaranteeing secure and transparent transactions.
According to Arthur Devillers, the founder of Furahaa Group, the partnership with INX allows more people to invest in Furahaa Group through equity. This means that more individuals will have access to Furahaa tokens, and the company is dedicated to growing sustainably and promoting financial inclusivity.
Entering the world of veganism
The Furahaa Group, named after the Swahili term for happiness, has experienced significant growth since 2015. Their Furahaa Express stores have now expanded to various locations in Europe and the United States, each bringing in approximately €1.2 million in annual revenue. The popularity of plant-based food is on the rise, with consumers showing a strong interest in these products. Additionally, experts predict that the vegan market will grow to a value of $40.3 billion by the year 2030.
INX is introducing a new way for companies like Furahaa to expand their growth beyond the traditional stock market. Their goal is to list FURA tokens as a way to make finance more accessible for everyone, by utilizing blockchain technology to provide increased transparency and ease of access for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a compliant and distinctive option compared to conventional stock markets. By working together, they are facilitating access to investments that not only meet financial objectives but also address environmental concerns.
INX is a platform that is connecting traditional finance with blockchain technology, allowing for the trading of digital securities such as FURA in a regulated environment. INX's goal is to increase accessibility to tokenized assets for investors by merging the security of traditional markets with the transparency of blockchain.
In general, Furahaa Group has made progress towards their goal of promoting inclusivity and sustainability. Investors now have the opportunity to support a company that is growing and socially conscious while also gaining advantages from digital securities.
Author's note: This text was written with the help of artificial intelligence and then reviewed and verified by Jason Newey.
Writer Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively explain complicated ideas in his engaging and informative articles.
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