Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the digital finance industry by listing its FURA tokens on the INX platform. INX is a regulated marketplace that allows trading of digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's equity and enabling international investors to back businesses with a strong mission. The tokens are set to be listed on November 20, 2024.
Fractional ownership using blockchain security is made possible with the FURA token. This token enables investors to have ownership in the Furahaa Group by holding a portion of the company's equity. Each token represents a share of the company, and they are built on the ERC-1404 standard on the Ethereum blockchain. This standard is known for its security measures and compliance features, guaranteeing secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that their collaboration with INX allows for broader access to equity in Furahaa Group outside of the usual markets. This means that more people can now access Furahaa tokens, and the company is dedicated to achieving sustainable growth and promoting financial inclusion for all.
Since 2015, Furahaa Group, named after the Swahili word for happiness, has experienced quick growth. Furahaa Express now has locations in Europe and the U.S., with each store making approximately €1.2 million annually. The popularity of plant-based food is increasing, and the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand their growth beyond the usual stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to provide investors with increased transparency, simplicity, and opportunities for access.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, giving investors a compliant and distinctive option to the usual stock markets. By working together, they are providing opportunities for investing in assets that not only support financial growth but also contribute to environmental sustainability.
The company INX is bringing together traditional finance and blockchain technology to create a regulated platform for trading digital securities, such as FURA. Their goal is to provide investors with the safety of traditional markets while also offering the transparency of blockchain, making tokenized assets more easily available to a wider range of investors.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to invest in a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Note from the editor: This content was written with the help of artificial intelligence and has been reviewed and verified by Jason Newey.
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Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively explain complicated ideas in his interesting and informative articles.
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