Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the digital finance sector by listing its FURA tokens on the INX platform. INX is a regulated marketplace that allows trading of digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's equity and enabling global investors to back purpose-driven companies. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership with blockchain security is made possible through the FURA token, which gives investors the opportunity to own a portion of Furahaa Group. Each token represents a stake in the company's ownership. These tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its secure and compliant characteristics that guarantee secure and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, expressed that their collaboration with INX allows more people to invest in Furahaa Group through the use of Furahaa tokens. This partnership expands the reach of their equity beyond the usual markets and aims to promote sustainable growth and financial inclusivity.
Entering the vegan industry
The Furahaa Group, which takes its name from the Swahili term for happiness, has experienced significant growth since 2015. Their Furahaa Express stores have now spread throughout Europe and the United States, with each location bringing in approximately €1.2 million annually. There is a strong desire for plant-based food products, and it is projected that the vegan market will reach a value of $40.3 billion by the year 2030.
INX is introducing a new way for companies such as Furahaa to expand beyond the traditional stock market through investing. Their goal is to list FURA tokens to democratize finance, utilizing blockchain technology to provide increased transparency, convenience, and accessibility for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal to increase the variety of tangible assets available on the blockchain, providing investors with a compliant option different from conventional stock markets. By working together, they are making it possible for investors to access investments that are meaningful in terms of both financial returns and environmental impact.
INX is creating a platform that connects traditional finance with blockchain technology, allowing for the trading of digital securities such as FURA in a regulated environment. By blending the security of traditional markets with the transparency of blockchain, INX is working towards making tokenized assets more easily available to investors.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors have the opportunity to support a business that is growing and socially responsible, while also enjoying the advantages of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and then reviewed for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong foundation in digital media and blockchain technology, allowing him to effectively communicate intricate ideas through interesting and informative articles.
See all the articles
Possible Articles of Interest
Furahaa Enters the Growing Vegan Market by Adding INX Token to Its Listings
The Surging Popularity of Memecoins: What is Driving the Excitement?
Share This Article
Additional Stories
Tokenization of Cars: Transitioning from Showrooms to Blockchain—A Fresh Approach to Investment
A Comprehensive Guide to Making Money with Web3 Crypto Games
The content shared on this blog is intended for informational purposes only and should not be considered as financial, legal, or investment advice. The opinions and perspectives expressed in the articles belong to the authors and may not necessarily align with the official stance of NFT News Today.
Sign up for our newsletter!
