Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the digital finance industry by adding its FURA tokens to the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity. This move also allows investors from around the world to support businesses with a strong mission. The listing of the tokens is scheduled for November 20, 2024.
Fractional ownership using blockchain security involves the use of FURA tokens that enable individuals to own a portion of the Furahaa Group. Each token represents ownership of a certain percentage of the company's equity. These tokens are built on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its high level of security and compliance features that guarantee secure and transparent transactions.
According to Arthur Devillers, the founder of Furahaa Group, the partnership with INX allows more people to invest in Furahaa Group through equity beyond the usual markets. This means that a larger audience now has access to Furahaa tokens, and the company is dedicated to growing in a sustainable way while promoting financial inclusion.
Entering the vegan market
Furahaa Group, named after the Swahili term for happiness, has experienced significant growth since 2015. Their Furahaa Express stores have expanded into Europe and the U.S., with each store bringing in approximately €1.2 million annually. There is a strong desire for plant-based food, and the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a new form of investment opportunity for companies like Furahaa to expand beyond the traditional stock market. INX's goal is to list FURA tokens as a way to make financial opportunities available to everyone, with the use of blockchain technology to provide increased transparency, simplicity, and accessibility for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available for trading on the blockchain, providing investors with a compliant and distinctive option compared to conventional stock markets. By working together, they aim to provide access to investments that promote both financial growth and environmental sustainability.
INX is creating a platform that brings together traditional finance and blockchain technology, providing a secure environment for trading digital securities such as FURA. Their goal is to make tokenized assets more easily available to investors by merging the safety of traditional markets with the transparency of blockchain.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is both growing and socially conscious, while also reaping the rewards of digital securities.
Author's note: This content was created with the help of artificial intelligence and has been reviewed and verified for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a background in digital media and blockchain technology, allowing him to effectively explain complicated ideas in his interesting and informative articles.
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