Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the world of digital finance by making its FURA tokens available on the INX platform. INX is a regulated marketplace that deals with trading digital securities and tokenized real-world assets, providing investors with a secure platform to invest in Furahaa's equity. This move also allows investors from around the world to support businesses with a clear mission. The listing of the tokens is set to take place on November 20, 2024.
Fractional ownership with blockchain security is made possible through the FURA token, which gives investors the opportunity to own a portion of the Furahaa Group. Each token represents a share of the company's equity and is built on the ERC-1404 standard on the Ethereum blockchain, which is renowned for its secure and compliant features that guarantee safe and transparent transactions.
According to Arthur Devillers, the founder of Furahaa Group, the partnership with INX allows for the expansion of equity in Furahaa Group to new markets. This means that Furahaa tokens are now available to a larger group of people, and the company is focused on sustainable growth and ensuring financial inclusion for all.
Entering the world of veganism
Furahaa Group, named after the Swahili term for happiness, has experienced quick growth since 2015; their chain, Furahaa Express, has spread throughout Europe and the United States. Each location brings in approximately €1.2 million annually, and there is a strong desire for plant-based foods. Additionally, it is projected that the vegan market will hit $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand their investments beyond the usual stock market. By listing FURA tokens, INX aims to democratize finance by leveraging blockchain technology to provide increased transparency, convenience, and opportunities for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of real assets available on the blockchain, providing investors with a secure and innovative option compared to traditional stock markets. By working together, they are opening up opportunities for investors to make impactful investments that align with their financial and environmental objectives.
INX is connecting traditional finance with blockchain technology by creating a regulated platform for trading digital securities. They aim to make tokenized assets more easily available to investors by incorporating the security of traditional markets with the transparency of blockchain.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially responsible, while also gaining the advantages of digital securities.
Author's note: This text was written with the help of artificial intelligence and was reviewed and verified by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong knowledge of digital media and blockchain technology, allowing him to effectively communicate complex ideas through his engaging and informative articles.
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Please note that the information provided on this blog is for educational purposes only and should not be considered as financial, legal, or investment advice. The opinions expressed in the articles are those of the authors and may not necessarily represent the official stance of NFT News Today.
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