Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the world of digital finance by offering its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to invest in Furahaa's equity. This listing also opens up the opportunity for investors worldwide to support businesses with a strong mission. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership through blockchain security is made possible with the FURA token. This token enables investors to possess a portion of the Furahaa Group by representing a share of the company's equity. Utilizing the ERC-1404 standard on the Ethereum blockchain, the tokens are designed to provide secure and compliant transactions, ensuring transparency and safety for all parties involved.
Arthur Devillers, the founder of Furahaa Group, expressed that the collaboration with INX allows for broader access to equity in Furahaa Group, reaching beyond the usual markets. This means that more people can now access Furahaa tokens, and the company is dedicated to growing sustainably and promoting financial inclusivity.
Entering the vegan market
Starting in 2015, Furahaa Group, named after the Swahili word for happiness, has experienced fast growth; Furahaa Express has opened new locations in Europe and the U.S. Each store brings in approximately €1.2 million annually, and there is a significant demand for plant-based food. Additionally, the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a new investment opportunity for companies such as Furahaa to expand beyond the conventional stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to provide increased transparency, simplicity, and accessibility to investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a secure and distinctive option compared to conventional stock markets. By working together, they are making it possible for individuals to invest in opportunities that support both financial growth and environmental sustainability.
The company INX is creating a connection between traditional finance and blockchain technology by offering a regulated platform for trading digital securities such as FURA. INX's goal is to provide investors with easier access to tokenized assets by blending the security of traditional markets with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of inclusivity and sustainability. Investors now have the opportunity to support a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and then reviewed and verified by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong foundation in digital media and blockchain technology, allowing him to effectively communicate intricate ideas in his articles.
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