Furahaa Group, a popular brand that specializes in plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace that allows for the trading of digital securities and tokenized real-world assets, providing a secure environment for investors to purchase shares in Furahaa and enabling individuals from around the world to invest in businesses with a mission-driven focus. The listing of the tokens is scheduled for November 20, 2024.
Fractional ownership using blockchain technology allows investors to own a portion of the Furahaa Group by holding FURA tokens, where each token represents a stake in the company's ownership. These tokens are created using the ERC-1404 standard on the Ethereum blockchain, which is highly regarded for its security measures and compliance features that guarantee secure and transparent transactions.
Arthur Devillers, the creator of Furahaa Group, expressed that the collaboration with INX allows more people to invest in Furahaa Group through equity. This partnership broadens the availability of Furahaa tokens to a larger group of individuals, demonstrating a dedication to sustainable expansion and financial inclusivity.
Since 2015, Furahaa Group, which takes its name from the Swahili word for happiness, has experienced significant growth. Furahaa Express has opened multiple locations in Europe and the U.S., with each store bringing in approximately €1.2 million annually. There is a strong desire for plant-based food, and the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand their growth beyond the traditional stock market. INX's goal in listing FURA tokens is to democratize finance by leveraging blockchain technology to provide increased transparency, simplicity, and accessibility for investors of all kinds.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available on the blockchain, providing investors with a regulated option different from traditional stock markets. By working together, they are making it possible for investors to access meaningful investments that align with both financial and environmental objectives.
INX is a platform that connects traditional finance with blockchain technology, providing a regulated environment for trading digital securities such as FURA. By blending the security of traditional markets with the openness of blockchain, INX seeks to enhance the accessibility of tokenized assets for investors.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also enjoying the advantages of digital securities.
Author's note: Created with the help of artificial intelligence – Reviewed and verified by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to easily explain complicated ideas in his articles in a way that is interesting and informative.
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