Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the digital finance industry by adding its FURA tokens to the INX platform. INX is a regulated marketplace that allows trading of digital securities and tokenized real-world assets, providing a secure environment for investors to invest in Furahaa's equity and enabling supporters from around the world to back businesses with a strong mission. The tokens are set to be listed on November 20, 2024.
Fractional ownership using blockchain technology is facilitated by the FURA token, which enables investors to possess a portion of the Furahaa Group. Each token corresponds to a specific percentage of the company's ownership. These tokens are created based on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its high level of security and adherence to regulations to guarantee secure and open transactions.
Arthur Devillers, the founder of Furahaa Group, mentioned that the collaboration with INX allows for broader access to equity in Furahaa Group outside of the usual markets. This means that Furahaa tokens can now be obtained by a larger group of people, and the company is dedicated to growing sustainably and promoting financial inclusion.
Furahaa Group, which takes its name from the Swahili word for joy, has experienced significant growth since 2015. Their Furahaa Express stores have expanded to Europe and the U.S., with each store bringing in approximately €1.2 million annually. The demand for plant-based food is strong, and the vegan market is projected to grow to $40.3 billion by 2030.
INX is introducing a new form of investment opportunity for companies such as Furahaa to expand beyond the conventional stock market. INX's goal is to list FURA tokens as a way to democratize finance, utilizing blockchain technology to offer increased transparency, simplicity, and accessibility for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of tangible assets available for trading on the blockchain, providing investors with a compliant alternative to conventional stock markets. By working together, they are making it possible for people to access investments that support both financial growth and environmentally friendly initiatives.
INX is connecting the worlds of traditional finance and blockchain by providing a regulated platform for trading digital securities such as FURA. Their goal is to make tokenized assets more easily available to investors by blending the security of traditional markets with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious while also reaping the rewards of digital securities.
Author's note: Created with the help of artificial intelligence – Reviewed and verified by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively explain intricate ideas in his articles in an engaging and informative way.
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