Furahaa Group, a popular brand known for its plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace that allows trading of digital securities and tokenized real-world assets, providing a secure platform for investors to invest in Furahaa's equity and enabling global investors to back businesses with a mission. The listing of the tokens is scheduled for November 20, 2024.
Fractional ownership using blockchain technology allows investors to purchase a portion of the Furahaa Group's equity through FURA tokens. Each token represents a share of the company, and they are built on the ERC-1404 standard on the Ethereum blockchain, which is renowned for its security and compliance measures to guarantee secure and transparent transactions.
According to Arthur Devillers, the founder of Furahaa Group, the partnership with INX allows more people to invest in Furahaa Group through equity. Furahaa tokens are now available to a larger audience, and the company is dedicated to growing sustainably and promoting financial inclusion.
Furahaa Group, which takes its name from the Swahili word for joy, has experienced significant growth since 2015. Their Furahaa Express stores have expanded in both Europe and the U.S., with each store bringing in approximately €1.2 million annually. Plant-based food is becoming increasingly popular, with a high demand for it. It is projected that the vegan market will reach $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand beyond the usual stock market. INX's goal is to list FURA tokens as part of their mission to democratize finance, utilizing blockchain technology to provide investors with increased transparency, simplicity, and accessibility.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of real-world assets available on the blockchain, providing investors with a compliant and distinctive option compared to conventional stock markets. By working together, they aim to provide access to investments that contribute to both financial success and environmental sustainability.
INX is creating a platform that connects traditional finance with blockchain technology, allowing for the trading of digital securities such as FURA in a regulated manner. By merging the security of traditional markets with the transparency of blockchain, INX strives to make tokenized assets more easily available to investors.
In general, Furahaa Group is making progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is both growing and socially conscious, while also gaining the advantages of digital securities.
Author's note: This text was written with the help of artificial intelligence and then reviewed for accuracy by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has experience in digital media and blockchain technology, allowing him to effectively explain complicated ideas in his articles in an interesting and informative way.
See all the published
Explore these suggested articles: Furahaa is entering the vegan market with a new INX token listing, while memecoins are gaining popularity for unknown reasons. Learn more about car tokenization and how it's changing the investment game, as well as how to earn with Web3 crypto games. Remember that the information on this blog is for informational purposes only and should not be taken as financial, legal, or investment advice. The views expressed in the articles belong to the authors and may not represent the official stance of NFT News Today.
Sign up for our newsletter to stay updated!
