Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is venturing into the world of digital finance by adding its FURA tokens to the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to purchase shares in Furahaa and enabling global investors to back purpose-driven companies. The listing of the tokens will take place on November 20, 2024.
Fractional ownership with blockchain security is made possible through the FURA token, which enables investors to own a portion of the Furahaa Group by holding tokens that represent a share of the company's equity. These tokens are compliant with the ERC-1404 standard on the Ethereum blockchain, which is recognized for its secure and transparent transaction capabilities.
According to Arthur Devillers, the founder of Furahaa Group, the partnership with INX allows Furahaa Group to reach a larger audience for their tokens and expand beyond traditional markets. They are dedicated to achieving sustainable growth and promoting financial inclusion through this collaboration.
Since 2015, Furahaa Group, named after the Swahili word for happiness, has experienced significant growth. Furahaa Express now has locations in Europe and the United States, with each store bringing in approximately €1.2 million annually. There is a strong demand for plant-based food products, and the vegan market is projected to reach $40.3 billion by the year 2030.
INX is introducing a new way for companies like Furahaa to expand their growth beyond the usual stock market. INX's goal is to list FURA tokens in order to democratize finance, utilizing blockchain technology to provide investors with increased transparency, convenience, and accessibility.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of real-world assets available on the blockchain, providing investors with a regulated alternative to conventional stock markets. By working together, they aim to make impactful investments accessible to individuals looking to achieve both financial and environmental objectives.
INX is creating a regulated platform that merges traditional finance with blockchain technology, allowing for the trading of digital securities such as FURA. Their goal is to provide investors with the security of traditional markets while leveraging the transparency of blockchain to make tokenized assets more easily accessible.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also receiving the advantages of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and has been reviewed and verified for accuracy by Jason Newey.
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Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong foundation in digital media and blockchain technology, allowing him to effectively explain complicated ideas in his engaging and informative articles.
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