Furahaa Group, a popular brand specializing in plant-based fast food and vegan products, is expanding into the world of digital finance by adding its FURA tokens to the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets can be traded, providing a secure environment for investors to purchase shares in Furahaa's company and enabling individuals worldwide to back businesses with a strong mission. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership using blockchain technology enables investors to own a portion of Furahaa Group by purchasing FURA tokens, where each token represents a stake in the company's ownership. These tokens are created based on the ERC-1404 standard on the Ethereum blockchain, which is recognized for its strong security measures and regulatory compliance to guarantee secure and open transactions.
Arthur Devillers, the founder of Furahaa Group, mentioned that their collaboration with INX allows more people to invest in Furahaa Group through equity. This partnership expands the reach of Furahaa tokens to a larger audience, and they are dedicated to achieving growth and ensuring financial inclusivity.
Furahaa Group, which takes its name from the Swahili word for happiness, has experienced significant growth since 2015. Furahaa Express has opened multiple locations in Europe and the U.S., with each store bringing in approximately €1.2 million in annual revenue. There is a strong demand for plant-based food, and the vegan market is projected to reach $40.3 billion by 2030.
INX is introducing a new way for companies like Furahaa to expand their growth beyond the usual stock market. By listing FURA tokens, INX aims to democratize finance by utilizing blockchain technology to provide greater transparency, convenience, and opportunities for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration supports their goal of increasing the variety of tangible assets available for investment on the blockchain, providing investors with a compliant and distinct option compared to typical stock markets. By working together, they are making it possible for individuals to invest in assets that not only align with their financial objectives but also contribute to environmental sustainability.
INX is bringing together traditional finance and blockchain technology by offering a regulated platform for trading digital securities such as FURA. Their goal is to provide investors with a combination of the security found in traditional markets and the transparency of blockchain, making tokenized assets more easily available.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Note from the editor: This text was written with the help of artificial intelligence and then reviewed and verified by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively communicate complicated ideas through interesting and informative articles.
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