Furahaa Group, a popular brand that specializes in plant-based fast food and vegan products, is venturing into the world of digital finance by listing its FURA tokens on the INX platform. INX is a regulated marketplace where digital securities and tokenized real-world assets are traded, providing a secure platform for investors to purchase shares in Furahaa and enabling global investors to back businesses with a strong mission. The tokens are scheduled to be listed on November 20, 2024.
Fractional ownership using blockchain technology allows investors to own a portion of Furahaa Group by purchasing FURA tokens. Each token represents a share of the company's ownership. These tokens are created using the ERC-1404 standard on the Ethereum blockchain, which is recognized for its secure and compliant features that guarantee safe and transparent transactions.
Arthur Devillers, the founder of Furahaa Group, mentioned that the partnership with INX allows more people to invest in Furahaa Group through the use of Furahaa tokens. This partnership expands the reach of Furahaa tokens to a broader audience and demonstrates a commitment to growth and including more people in financial opportunities.
Since 2015, Furahaa Group, named after the Swahili word for happiness, has experienced fast growth. Furahaa Express has opened new locations in both Europe and the United States, with each store bringing in approximately €1.2 million annually. There is a strong interest in plant-based food, and the vegan market is projected to grow to $40.3 billion by 2030.
INX is introducing a new way for companies, such as Furahaa, to expand their growth beyond the traditional stock market. By listing FURA tokens, INX aims to democratize finance, utilizing blockchain technology to provide increased transparency, convenience, and opportunities for investors.
Datika, the CEO of INX, expressed excitement about the addition of Furahaa tokens to their platform. This collaboration is in line with their goal of increasing the variety of real-world assets available on the blockchain, providing investors with a regulated alternative to traditional stock markets. By working together, they are making it possible for investors to access investments that align with both financial and environmental objectives.
INX is bringing together traditional finance and blockchain technology by providing a regulated platform for trading digital securities such as FURA. Through this combination, INX seeks to increase investor access to tokenized assets by offering the security of traditional markets along with the transparency of blockchain technology.
In general, Furahaa Group has made progress towards its goal of being inclusive and sustainable. Investors now have the opportunity to support a business that is growing and socially conscious, while also reaping the rewards of digital securities.
Author's note: Created using AI technology and then reviewed and verified by Jason Newey.
Jason Newey is an experienced journalist who focuses on NFTs, the Metaverse, and Web3 technologies. He has a strong background in digital media and blockchain technology, allowing him to effectively communicate complicated ideas through interesting and informative articles.
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